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WHY THE STRAT SHOP
Built for the gap between brand and basket
Brands rarely fail because the big idea is weak. They fail when the idea loses clarity as it moves through channels, retailers, platforms and shopper moments. The Strat Shop helps keep the strategy connected from the brand world to the buying moment.
WHO WE ARE
Michael Krog
Strategy Director
Michael Krog is a strategy director with over 15 years’ experience helping brands turn commercial ambition into clearer, more effective communications.
His career has spanned digital, brand, integrated and shopper strategy, working across major agency networks including TBWA, VML, McCann and Publicis. More recently, he has built a particular specialism in shopper marketing, commerce and retail activation.
He has worked with brands including Coca-Cola, Kellogg’s, Nestlé and Diageo, as well as B2B organisations and companies whose complexity is often greater than their public profile.
WHAT WE BRING
Senior strategy support with a practical edge
Brand clarity
Understanding the strategic intent behind a brand idea and protecting what matters as the work moves closer to the point of purchase.
Shopper understanding
A practical view of how people notice, compare, choose and buy across physical retail, digital commerce and connected shopper journeys.
Retail translation
Turning strategy into channel, retailer, retail media and activation guidance that teams can actually use.
Experience across agency networks, global brands, shopper marketing, retail media, digital commerce, B2B and integrated strategy.
TBWA · VML · McCann · Publicis · Coca-Cola · Kellogg’s · Nestlé · Diageo
About
The Strat Shop is designed to meet the needs of both large and small businesses looking to optimise their communications particularly in a retail or on-trade context. When you need help we're here, although we specialise in retail we are well versed in brand and digital strategy and communications.
WHO I AM
Michael Krog
Michael has spent over 15yrs helping brands while working in some of the worlds biggest advertising agencies. From TBWA to VML to McCann, Publicis and more, Michael has led a career that started in the digital world, and soon scaled into integrated strategy across mediums and categories. More recently he's built a specialisation in shopper marketing and commerce working with clients like Coca-Cola, Kellogg's, Nestle, Diageo and many more besides. Alongside his work with B2C clients he's also worked in B2B and brand strategy working with some of the worlds biggest companies you've may have never heard of.
Now helping brands and businesses of all sizes improve their communication and efficacy Michael started The Strat Shop to become a trusted partner and supplier to the brands and businesses he supports.